Thursday, May 26, 2016

Save A Post on Facebook

What I learned this week…

I wanted to post something simple and useful for all you Facebookers! Facebook is now the number two search engine. You can literally find anything on Facebook and if you haven’t tried the search bar, I recommend it! I often go on Facebook to search recipes for dinner - with AMAZING results, including those really simple videos with the movie magic that chops a whole carrot faster than you can snap your fingers.



When you come across a post that you like, whether you want to save it because it’s interesting or you just want to read it later - there’s another option than sharing it to your page. While it may be detrimental to our business, (because of course we want you to share our posts!), Facebook can sometimes get bogged down with “oversharing.” That may just be my opinion, but I’ve heard it come out of the mouths of so many people I know. Maybe if we start saving the posts we like, and sharing the posts we genuinely love and want everyone else to love too, we can make a difference in our overall Facebook experience.


So here it is… How to save posts in Facebook.


Step 1 : Click the caret

Whether you are viewing Facebook on your desktop or mobile, all posts have a down caret icon in the top right corner, if you click or press this icon you will be given a list of options that you can do with the post. Depending on the “type” of post, you will find the option to “save post” or “save product”  or “save link”




Step 2: Choose “Save Post”


That’s it, that’s literally it.



But wait, how do you access your saved posts? That is just as easy.

On the desktop…

Look under your favorites on the left sidebar, under your name, for the blue icon with the ribbon that says “Saved”



On the phone…

Click the “More” icon in the bottom right corner and look for the blue icon with the ribbon that says “Saved”


There you will find all of your saved posts. The desktop version of this will also let you filter out your saved posts based on the type, which will really come in handy once you have a lot of posts too look through and you want to find something you saved a while ago.


How do you think you will use this? What types of posts do you want to save? Comment below.

Thursday, May 19, 2016

Creating custom share links for social media on your website.

What did I learn this week?

For the most part, my social media links on websites have been direct links to that clients social media page. There, they can link the page and engage in the content there, but I want to have the option to make those buttons link to SHARE that page on the users own social network. I've seen it before and there are some really neat tools like "Add This" and "Share This" But now I want to customize the links. 


I love it. You can share the page or specific post to the users Facebook, Twitter, Google +, LinkedIn, Pinterest and Email all with the click of a button. 

Facebook

 


Just copy the link provided and paste into the href field and when the visitor clicks on the link - a new page will open to share the link you preset. 


Twitter

Twitter allows you to share an awesome customized tweet.

Google Plus

Google Plus is similar to Facebook in that you can share a specific link.

LinkedIn

LinkedIn actually allows you to customize the title of the post and the summary. All others will pull the meta description from your websites meta information.




Pinterest 

In Pinterest set a custom image and description.

Email

Preset the recipient, subject, CC and body.

That's not all...

Another great tip for customizing your social media shares are open graph meta tags. I've found two really great articles that helped me understand how open graph worked. It's a wonder that more people don't use these meta tags. 

In general, the coding looks something like this. 


And here you can see the custom post created by the og meta code!

This, along with Facebook Developer Tools to preview and debug and I had my custom shares set-up in no time! It's surprising how many small businesses don't use this yet and I think we are missing the boat if our websites don't have customized sharing.